Legal

Privacy Policy

How Amplefuture Group Limited handles personal information when you use our website or contact us.

Data handling
Transparency
Compliance
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Amplefuture / Privacy PolicyPrivacy and trust
AF / 2026
Product strategyEngineering deliveryAudience technologyPayments and growth

Who we are

This privacy notice explains how Amplefuture Group Limited ("Amplefuture", "we", "our" or "us") handles personal information when you use amplefuture.com, contact us, apply for a role or otherwise interact with us.

We are company number 04771486, VAT number GB877113217. Our principal place of business is Unit 12, Park Royal Metro Centre, London NW10 7PA. You can contact us about privacy at legal@amplefuture.com.

The law that applies

We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where relevant to electronic communications and cookies, the Privacy and Electronic Communications Regulations (PECR).

Information we collect

Depending on how you use our website or services, we may collect information you provide directly and information generated when you use the site.

  • Contact and enquiry information, such as your name, email address, telephone number, company and the contents of messages you send us.
  • Business and contractual information where you ask us to provide services or enter into an agreement with us.
  • Recruitment information where you apply for a role, including information contained in your CV, application and subsequent correspondence.
  • Technical information such as IP address, browser type, device information, referral information, timestamps and security logs.
  • Analytics and cookie information where those technologies are enabled and their use is permitted by law.
  • Payment-related records where relevant. Full card details are normally handled by the payment service provider rather than stored by us.

Why we use personal information

We use personal information only where we have a lawful reason to do so. Depending on the circumstances, our lawful basis may be performance of a contract, taking steps at your request before entering into a contract, consent, compliance with a legal obligation, or our legitimate interests where those interests are not overridden by your rights.

  • To respond to enquiries and communicate with you.
  • To provide, administer and support products or services you have requested.
  • To manage business relationships, contracts, billing and administration.
  • To maintain the security, reliability and performance of our website and systems.
  • To understand how our website is used and improve our digital services.
  • To manage recruitment and employment-related enquiries.
  • To establish, exercise or defend legal claims and comply with legal or regulatory obligations.

Consent

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn. You can contact us at legal@amplefuture.com.

Cookies and analytics

Cookies and similar technologies may be used for essential site functions, preferences, security and analytics. Non-essential cookies should only be used where the required consent has been obtained. Your browser may also allow you to block or delete cookies, although doing so can affect some website features.

Where we use analytics or other third-party services, those providers may process technical information on our behalf or as independent controllers depending on the service. The services actually enabled on the live website should be reflected in the cookie controls presented to visitors.

Payments

Where a payment is required, payment card information may be collected and processed by a specialist payment service provider. We do not need to receive or retain full card details where the payment provider can process them directly. Payment providers may retain information as required for transaction processing, fraud prevention, legal compliance and repeat payments where you have authorised them to do so.

Job applications

If you send us information in connection with a job application, we may use it to assess your application, communicate with you and manage our recruitment process. We retain recruitment information only for as long as reasonably necessary for those purposes, to meet legal obligations and to deal with potential claims. If we wish to keep your details for consideration for future roles beyond the normal recruitment period, we will do so only where we have an appropriate lawful basis.

Sharing information

We do not sell your personal information. We may share information with trusted suppliers and professional advisers where necessary to operate our business, provide services, host or secure our systems, process payments, analyse website performance, obtain professional advice or comply with the law. We may also disclose information where required by a court, regulator, law-enforcement body or other authority with lawful powers.

International transfers

Some suppliers may process information outside the United Kingdom. Where UK data protection law requires safeguards for an international transfer, we use an appropriate transfer mechanism, such as adequacy regulations, the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, together with any additional measures required for the circumstances.

How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including any period needed to meet legal, accounting, regulatory or reporting requirements or to establish, exercise or defend legal claims. Different categories of information may therefore have different retention periods.

Your rights

Subject to the conditions and exemptions in UK data protection law, you may have rights to:

  • ask for access to the personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to erase personal information in certain circumstances;
  • ask us to restrict how information is used;
  • object to processing based on legitimate interests or to direct marketing;
  • receive certain information in a portable format where the right to data portability applies;
  • withdraw consent where processing is based on consent;
  • raise concerns about automated decision-making where applicable.

We may need to verify your identity before acting on a request. To exercise a right, email legal@amplefuture.com.

Security

We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful loss, alteration, disclosure or access. No internet service can be guaranteed to be completely secure, so we also review and improve our controls as technology and risks change.

Children

Our website and services are not directed at children. We do not knowingly market services to children or intentionally collect personal information from children through this website.

Complaints

If you have a question or complaint about how we use personal information, contact us first at legal@amplefuture.com. You also have the right to complain to the UK Information Commissioner’s Office (ICO). Information about how to raise a concern is available at ico.org.uk.

Changes to this privacy notice

We may update this privacy notice when our services, suppliers or legal obligations change. The version published on this website is the version that applies when you use the site.

Contact

Privacy enquiries can be sent to legal@amplefuture.com or by post to Amplefuture Group Limited, Unit 12, Park Royal Metro Centre, London NW10 7PA.

Last updated: 2 September 2026